Return to Dictionary Overview
| Field Name | Format | Values Description | Detailed Field Descriptions |
|---|---|---|---|
| LOR | INTEGER | Length of Residence:00-15 Based on length of residence of the household at the same addressIndividual household LOR values range from 0, indicating less than 1 year, to 15, indicating 15 or more years. | Length of residence indicates the probable number of years an individual/household has been located at current address. Data comes from multiple sources including real estate data, public records and self-reported sources. |
| HOMEOWNERCD | VARCHAR | Homeowner Codes: H - Homeowner is a deterministic value of known homeowners as recorded by property deed records and recorded home sales R - Renter is a deterministic value of known households living in properties that are not currently occupied by the homeowner. Data is sourced from property deed records and recorded home sales data. O - Probable Homeowner is a probabilistic value identifying medium-level confidence of a homeowner status. Data is based on a combination of survey data signals indicating a likely homeowner status. P - Probable Renter is a probabilistic value identifying medium-level confidence of a renter status. Data is based on a combination of survey data signals indicating a likely renter status. U - Unknown are records with no data signals to indicate a homeowner or renter status and are assigned as likely to be low-confidence renters. Previous versions recorded assigned these records as NULL. | Homeowner and renter status identifies if the occupant of the residence is the homeowner or a renter. Data comes from multiple sources including property deed records from County Assessors or County Recorders, new home sales transaction data, and self-reported survey data. |
| DWELLTYPE | VARCHAR | Dwelling Type: S - Single M - Multi | Dwelling Type is an indicator of the type of structure at a given address. Single Family Dwelling Unit (SFDU) indicates that one household resides in the structure. Multiple Family Dwelling Unit (MFDU) is one where more than one household is present in the building. |
| EHI_V2 | VARCHAR | Estimated Household Income: A - Less than $20,000 B - $20,000-$29,999 C - $30,000-$39,999 D - $40,000-$49,999 E - $50,000-$59,999 F - $60,000-$74,999 G - $75,000-$99,999 H - $100,000-$124,999 I - $125,000-$149,999 J - $150,000-$199,999 K - $200,000-$249,999 L - $250,000-$499,999 M - $500,000+ | Estimated household income level is a model that takes into consideration 80+ model predicators across a diverse set of info including demographics, transactional & behavioral data, property ownership and mortgages, vehicle ownership and geo-demographics. The data originates from a range of deterministic and probalistic data sources such as county assessor records, self-reported information (e.g. surveys), Census demographics, and many more. |
| MARRIEDCD | VARCHAR | Marital Status Code: M - Married S - Single | The Marital Status select indicates if member of the household is likely to be married or single. Data is applied at the individual level when available. |
| SGLPARENT | VARCHAR | Modeled select based on presence of children and married selection: Y - Single Parent | Potentially single parent determined by model of known demographic information. The Single Parent Household select is used to identify households with a potentially single parent present. Data is applied at the individual level and is sourced from self-reported survey data. |
| HHNBRSR | VARCHAR | Y - Individuals in household 65 years and older | Total number of individuals in a given household whose known birth year indicates an age of 65 or greater |
| HHNBR | INTEGER | Number of adult individuals in household | Total number of adult individuals in a given household |
| SPANISHSPCD | VARCHAR | Y - Speaks Spanish at Home | Indicates an individual who has reported speaking Spanish in their home. Data is applied at the individual level and is sourced from self-reported survey and modeled data. |
| SOHOCD | VARCHAR | Y - SOHO (Small Office Home Office) Indicator | Indicates an individual owns a small business or has a home office at this address |
| VETERANCD | VARCHAR | Y - Veteran in Household | Compilation of signals and self reported data indicating an individual within the household has served or is serving in the armed forces |
| CREDITCARD | VARCHAR | Known use of Credit Card for purchases: Y - Credit Card | Indicator that an individual has used a credit card for purchases of goods and services |
| WEALTHSCR | VARCHAR | Model based on income, homeownership and other assets owned: A - $0 OR LESS B - $1 - $4,999 C - $5,000 - $24,999 D - $25,000 - $49,999 E - $50,000 - $74,999 F - $75,000 - $99,999 G - $100,000 - $149,999 H - $150,000 - $249,999 I - $250,000 - $374,999 J - $375,000 - $499,999 K - $500,000 - $749,999 L - $750,000 - $999,999 M - $1,000,000+ | The net worth selection is a demographically based analytical model which predicts the ranges for household net worth. Net worth is calculated by the total assets estimated to be associated with a household (such as deposit accounts, investments and home value) minus liabilities (such as loans, mortgages and credit card debt). |
| CHARITYDNR | VARCHAR | Y - Donor | Known donor to charitable causes received from self-reported and other transactional sources |
| MRKTHOMEVAL | VARCHAR | Estimated Home Market Value (Assessor-based Model): A - $1,000 - $24,999 B - $25,000 - $49,999 C - $50,000 - $74,999 D - $75,000 - $99,999 E - $100,000 - $124,999 F - $125,000 - $149,999 G - $150,000 - $174,999 H - $175,000 - $199,999 I - $200,000 - $224,999 J - $225,000 - $249,999 K - $250,000 - $274,999 L - $275,000 - $299,999 M - $300,000 - $349,999 N - $350,000 - $399,999 O - $400,000 - $449,999 P - $450,000 - $499,999 Q - $500,000 - $749,999 R - $750,000 - $999,999 S - $1,000,000+ | Estimated market value of home as indicated by County Tax Assesor and deed records. The Home Market Value indicates the relative Home Market Value as compared to all of the homes within the same county. This data is applied at the address level. |
| EDUCATIONCD | VARCHAR | Education Attainment Code: A - Completed High School B - Completed College C - Completed Graduate School D - Attended Vocational/Technical E - Some High School F - Some College | Education is defined as the level of education completed by the consumer. This is a probabilistic attribute based on self-reported information and surveys. |
| OCCUPATIONCD_V2 | VARCHAR | A - Administrative/ Managerial B - Agriculture/ Environment C - Blue Collar D - Clerical E - Finance F - Military/ Civil Servant G - Homemaker H - Legal I - Medical J - Mid-Level Management K - Professional/ Technical L - Retired M - Sales/ Service N - Self-Employed O - Student P - Education Q - Other | Derived from self-reported data and/or state license bureau data indicating an individual’s occupation. OCCUPATIONCD_V2 field, released in June 2023, replacing EHI - Field #63. |
| CHILD | VARCHAR | Y - Presence of Children | The presence of children, children’s age ranges and number of children selections reflects the probable presence of children under age 18 in a given household. Information is sourced from children’s age and gender data which is gathered from a variety of sources that includes public records where they may be available, survey data as well as modeled Census based information. |
| CHILDAGECD_6 | VARCHAR | Y - Presence of Children under 6 | The presence of children, children’s age ranges and number of children selections reflects the probable presence of children under age 18 in a given household. Information is sourced from children’s age and gender data which is gathered from a variety of sources that includes public records where they may be available, survey data as well as modeled Census based information. |
| CHILDAGECD_6_10 | VARCHAR | Y - Presence of Children Aged 6 - 10 | The presence of children, children’s age ranges and number of children selections reflects the probable presence of children under age 18 in a given household. Information is sourced from children’s age and gender data which is gathered from a variety of sources that includes public records where they may be available, survey data as well as modeled Census based information. |
| CHILDAGECD_11_15 | VARCHAR | Y - Presence of Children Aged 11 - 15 | The presence of children, children’s age ranges and number of children selections reflects the probable presence of children under age 18 in a given household. Information is sourced from children’s age and gender data which is gathered from a variety of sources that includes public records where they may be available, survey data as well as modeled Census based information. |
| CHILDAGECD_16_17 | VARCHAR | Y - Presence of Children Aged 16 - 17 | The presence of children, children’s age ranges and number of children selections reflects the probable presence of children under age 18 in a given household. Information is sourced from children’s age and gender data which is gathered from a variety of sources that includes public records where they may be available, survey data as well as modeled Census based information. |
| CHILDNBRCD | VARCHAR | Number of Children Code: A - No Children B - Less Than 3 C - 3 - 5 D - 6+ | The presence of children, children’s age ranges and number of children selections reflects the probable presence of children under age 18 in a given household. Information is sourced from children’s age and gender data which is gathered from a variety of sources that includes public records where they may be available, survey data as well as modeled Census based information. |
| ETHNICITYCD | VARCHAR | A - Southeast Asian C - Central & Southwest Asian E - Eastern European F - All African Ethnic Groups I - Middle Eastern J - Jewish M - Mediterranean N - Native American O - Far Eastern P - Polynesian S - Scandinavian T - Other W - Western European Y - Hispanic Z - Uncoded (No Group) | Ethnicity of an individual as provided by self-reported participants and overlays from participating source data. *Information (values) for the states of CO, CT and VA are not provided for this field. The data has been removed based upon our approach to the Sensitive Personal Information requirements for Colorado Privacy Act, the Connecticut Data Privacy Act, and Virginia’s Consumer Data Protection Act. |
| RELIGIONCD | VARCHAR | B - Buddhist C - Catholic E - Ethiopian Orthodox G - Greek Orthodox H - Hindu I - Islamic J - Jewish K - Siku L - Lutheran M - Mormon O - Eastern Orthodox P - Protestant S - Shinto X - Not Known or Unmatched | Religion of individual as provided by self reported participants and overlays from participating source data. *Information (values) for the states of CO, CT and VA are not provided for this field. The data has been removed based upon our approach to the Sensitive Personal Information requirements for Colorado Privacy Act, the Connecticut Data Privacy Act, and Virginia’s Consumer Data Protection Act. |
| LANGUAGECD | VARCHAR | A2 - Albanian A3 - Amharic A4 - Arabic A5 - Armenian A6 - Ashanti B4 - Bulgarian B5 - Burmese C1 - Chinese (Mandarin, Cantonese and other dialects) C3 - Czech D1 - Danish D2 - Dutch E1 - English E2 - Estonian F1 - Farsi F2 - Finnish F3 - French G2 - German G3 - Ga G4 - Greek H2 - Hebrew H3 - Hindi H4 - Hungarian I2 - Indonesian I3 - Italian J1 - Japanese K2 - Khmer K4 - Korean L1 - Laotian (Include Hmong) L2 - Latvian L3 - Lithuanian N2 - Norwegian O1 - Oromo P1 - Pashto P2 - Polish P3 - Portuguese R1 - Romanian R2 - Russian S2 - Serbo-Croatian S3 - Sinhalese S4 - Slovakian S5 - Slovenian S8 - Spanish S9 - Swahili SB - Swedish T1 - Tagalog T3 - Thai T4 - Tibetan T6 - Turkish U1 - Urdu V1 - Vietnamese | Languages spoken by an individual as provided by self reported participants and overlays from particpating source data |