Return to Documentation Overview
Individual / Address
26 Fields Available
Geographic
10 Fields Available
Household Demographics
26 Fields Available
Telephone
6 Fields Available
Real Estate
4 Fields Available
MarketShare Demographics
72 Fields Available
Consumer Passions Index
107 Fields Available
Connex Clusters
9 Fields Available
Connex Targets
51 Fields Available
Census Demographics
27 Fields Available
Data Sources
The data sources below are aggregated and used by our data providers to produce individual consumer profiles.| Source Category | Data Source | |
|---|---|---|
| Government Public Records (Federal and State law indicates that the information is publicly available and allowed for marketing use.) | 1. Tax assessor and recorded deed files. 2. Census 3. Social Security Admin Death Master File 4. National Change of Address (NCOA) 5. Voter Registration (per state laws on access and use) 6. State Licenses (occupation) | |
| Publicly Available | 1. Telephone directory assistance | |
| Third Parties (Data aggregators and original sources) | 1. Proprietary Publisher Network 2. Mobile app or website pixel/JavaScript/SDK 3. Publications and subscriptions 4. Point-of-Sales (POS) 5. Aggregated geo-level credit. 6. Header data 7. Aftermarket vehicle sales and service 8. Telco providers | |
| Syndicated Inferences | 1. Models, Algorithms | |
| Syndicated Research | 1. Consumer Surveys | |
| Derived (Created by our data providers) | 1. Calculations using existing data |