| CT_MEDIA_HEAVYUSAGE_MAGAZINE | VARCHAR | Y - Frequent reader of magazines |
| CT_MEDIA_HEAVYUSAGE_NEWSPAPER | VARCHAR | Y - Frequent reader of newspapers |
| CT_MEDIA_HEAVYUSAGE_RADIO | VARCHAR | Y - Frequent listener to radio |
| CT_MEDIA_HEAVYUSAGE_PTRADIO | VARCHAR | Y - Frequent listener to radio primetime |
| CT_MEDIA_HEAVYUSAGE_TV | VARCHAR | Y - Frequent watcher of television |
| CT_MEDIA_HEAVYUSAGE_INTERNET | VARCHAR | Y - Frequent user of internet |
| CT_MEDIA_HEAVYUSAGE_ODRMDA | VARCHAR | Y - Frequent reader of outdoor media |
| CT_SOCIALUSAGE30_FB | VARCHAR | Y - Facebook Social media, photo or video-sharing services visited or used in the last 30 days |
| CT_SOCIALUSAGE30_INSTA | VARCHAR | Y - Instagram Social media, photo or video-sharing services visited or used in the last 30 days |
| CT_SOCIALUSAGE30_LNKIN | VARCHAR | Y - Linkedin Social media, photo or video-sharing services visited or used in the last 30 days |
| CT_SOCIALUSAGE30_PINT | VARCHAR | Y - Pinterest Social media, photo or video-sharing services visited or used in the last 30 days |
| CT_SOCIALUSAGE30_TWITTER | VARCHAR | Y - Twitter Social media, photo or video-sharing services visited or used in the last 30 days |
| CT_SOCIALUSAGE30_YOUTUBE | VARCHAR | Y - Youtube Social media, photo or video-sharing services visited or used in the last 30 days |
| CT_STRMSUB_PRIME | VARCHAR | Y - Subscribes to Prime Video for streaming video services |
| CT_STRMSUB_HULU | VARCHAR | Y - Subscribes to Hulu for streaming video services |
| CT_STRMSUB_NETFLIX | VARCHAR | Y - Subscribes to Netflix for streaming video services |
| CT_SMRTPHN_TYPEOWNS_ANDROID | VARCHAR | Y - Owns an Android smartphone (any brand) |
| CT_SMRTPHN_TYPEOWNS_IPHONE | VARCHAR | Y - Owns an Apple iPhone smartphone |
| CT_HOMEIMPROVE12_ANY | VARCHAR | Y - Made improvements to home |
| CT_HOMEREMODEL12_ANY | VARCHAR | Y - Home Remodeling - Summary: Any: In last 12 months |
| CT_POLITICAL_PARTYAFF_DEMOCRAT | VARCHAR | Y - Democratic political affiliation |
| CT_POLITICAL_PARTYAFF_GOP | VARCHAR | Y - Republican political affiliation |
| CT_POLITICAL_PARTYAFF_IND | VARCHAR | Y - Independent/no party affiliation |
| CT_POLITICAL_OUTLK_VCONSERV | VARCHAR | Y - Political outlook is very conservative |
| CT_POLITICAL_OUTLK_SWCONSERV | VARCHAR | Y - Political outlook is somewhat conservative |
| CT_POLITICAL_OUTLK_MID | VARCHAR | Y - Political outlook is middle of the road |
| CT_POLITICAL_OUTLK_SWLIBERAL | VARCHAR | Y - Political outlook is somewhat liberal |
| CT_POLITICAL_OUTLK_VLIBERAL | VARCHAR | Y - Political outlook is very liberal |
| CT_ONLINESHOPSEG_OFFLINE | VARCHAR | Y - Online Shoppers Segments: Offline-Only Shoppers |
| CT_ONLINESHOPSEG_TRAD | VARCHAR | Y - Online Shoppers Segments: Traditional Consumers |
| CT_ONLINESHOPSEG_STRAITFWD | VARCHAR | Y - Online Shoppers Segments: Straightforward Shoppers |
| CT_ONLINESHOPSEG_DEALSEEK | VARCHAR | Y - Online Shoppers Segments: Passionate Deal Seekers |
| CT_ONLINESHOPSEG_QUALSEEK | VARCHAR | Y - Online Shoppers Segments: Active Quality Seekers |
| CT_TECHTUDESEG_PHOBES | VARCHAR | Y - Technology Attitude Segments: Techno-Phobes |
| CT_TECHTUDESEG_LAGGRDS | VARCHAR | Y - Technology Attitude Segments: Techno-Laggards |
| CT_TECHTUDESEG_XPLOIT | VARCHAR | Y - Technology Attitude Segments: Tech-Sploiters |
| CT_TECHTUDESEG_GAMER | VARCHAR | Y - Technology Attitude Segments: Techno-Gamers |
| CT_TECHTUDESEG_THUSIAST | VARCHAR | Y - Technology Attitude Segments: Tech-Thusiasts |
| CT_TECHTUDESEG_XPLOR | VARCHAR | Y - Technology Attitude Segments: Tech-Splorers |
| CT_DNR_CONTRIB_PBS | VARCHAR | Y - Contributed to Public Broadcasting Service (PBS) |
| CT_DNR_CONTRIB_NPR | VARCHAR | Y - Contributed to National Public Radio (NPR) |
| CT_DNR_CONTRIB_RELIGIOUS | VARCHAR | Y - Contributed to religious organization(s) |
| CT_DNR_CONTRIB_ARTS | VARCHAR | Y - Contributed to arts/cultural organization(s) |
| CT_DNR_CONTRIB_EDU | VARCHAR | Y - Contributed to educational organization(s) |
| CT_DNR_CONTRIB_ENVIRO | VARCHAR | Y - Contributed to environmental organization(s) |
| CT_DNR_CONTRIB_HEALTH | VARCHAR | Y - Contributed to health organization(s) |
| CT_DNR_CONTRIB_POL | VARCHAR | Y - Contributed to political organization(s) |
| CT_DNR_CONTRIB_SOCSERV | VARCHAR | Y - Contributed to social service organization(s) |
| CT_DNR_CONTRIB_NONREL | VARCHAR | Y - Contributed to other non-religious organization(s) |
| CT_DNR_CONTRIBAMT_HIGH | VARCHAR | Y - Contributed $500 or more to organization(s) |
| CT_VOLUNTEER_CHTYORG | VARCHAR | Y - Volunteered for a charitable organization |
