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Field NameField FormatValues DescriptionDetailed Field Descriptions
CPI_HISTORY_AMERICAN_INDEXINTEGERCpi American History Index: 9-0Interested specifically in American History, patriotic themes, and/or veteran’s issues. Included in CPI_HISTORY_INDEX.
CPI_APPAREL_INDEXINTEGERCpi Apparel Index: 9-0Interested in or purchasers of Apparel or fashion. Includes the CPI_APPAREL_ACCESSORIES, CPI_APPAREL_KIDS, CPI_APPAREL_MEN, CPI_APPAREL_MENFASH, CPI_APPAREL_WOMEN, CPI_APPAREL_WOMFASH indices below.
CPI_APPAREL_ACCESSORY_INDEXINTEGERCpi Apparel/Accessories Index: 9-0Interested in or purchaseres of shoes, purses, belts, etc. Included in CPI_APPAREL_INDEX.
CPI_APPAREL_KIDS_INDEXINTEGERCpi Apparel/Children’s Apparel Index: 9-0Interested in or purchasers of children’s apparel via direct marketing channels. Included in CPI_APPAREL_INDEX.
CPI_APPAREL_MEN_INDEXINTEGERCpi Apparel/Men’s Apparel Index: 9-0Interested in or purchasers of men’s apparel . Included in CPI_APPAREL_INDEX.
CPI_APPAREL_MENFASH_INDEXINTEGERCpi Apparel/Mens Fashion Index: 9-0Interested in or purchasers of men’s fashion. Included in CPI_APPAREL_INDEX.
CPI_APPAREL_WOMEN_INDEXINTEGERCpi Apparel/Women’s Apparel Index: 9-0Interested in or purchasers of women’s apparel via direct marketing channels. Included in CPI_APPAREL_INDEX.
CPI_APPAREL_WOMFASH_INDEXINTEGERCpi Apparel/Womens Fashion Index: 9-0Interested in or purchasers of women’s fashion. Included in CPI_APPAREL_INDEX.
CPI_INSURANCE_AUTO_INDEXINTEGERCpi Auto Insurance: 9-0Interested in purchasing Automobile Insurance
CPI_AUTO_TRUCKS_INDEXINTEGERCpi Auto/Trucks Index: 9-0Interested specifically in trucks (excluding SUVs). Included in CPI_AUTO_INDEX.
CPI_AUTO_INDEXINTEGERCpi Automotive Index: 9-0Interested in anything automobile-related, such as auto parts and tools, restoration, performance, general and make/model specific enthusiast products, etc. Includes CPI_AUTO_RACING and CPI_AUTO_TRUCKS indices.
CPI_AVIATION_INDEXINTEGERCpi Aviation Index: 9-0Interested in airplanes and other things that really fly and can transport things and people. Does not include toy planes.
CPI_BARGAINS_INDEXINTEGERCpi Bargain Seekers Index: 9-0Interested in saving money, including coupons, low-cost stores and discount clubs, money-saving sales, rewards programs, auction websites, free stuff, etc.
CPI_BEAUTY_INDEXINTEGERCpi Beauty Index: 9-0Interested in beauty-related products, including cosmetics, treatments, etc.
CPI_BIBLE_INDEXINTEGERCpi Bible/Devotional Index: 9-0Interested in religion, church-going, bible-oriented products, and the spiritual.
CPI_PUBLISH_BOOKS_INDEXINTEGERCpi Book Buyer Index: 9-0Known to have purchased a book via direct marketing channels. Included in CPI_PUBLISH_INDEX. Includes CPI_NONFICTION, CPI_FICTION, and CPI_SCIFI passions.
CPI_BUSINESS_INDEXINTEGERCpi Business Index: 9-0Interested in business news, career, and/or products usually associated with running a business. Includes CPI__BUSINESS_HOMEOFFICE index.
CPI_BUSINESS_HOMEOFFICE_INDEXINTEGERCpi Business/Home Office Index: 9-0Indication that the person has a Home Office. Included in CPI_BUSINESS_INDEX.
CPI_CATALOG_INDEXINTEGERCpi Catalog Index: 9-0Has purchased from a catalog.
CPI_DONOR_INDEXINTEGERCpi Charitable Donor Index: 9-0Has a known history of donating to charitable causes.
CPI_FAMILY_INDEXINTEGERCpi Children/Family Index: 9-0Household with at least one child under 13, based on the presence of children and/or the purchase of children’s related products. Includes both CPI_FAMILY_TEEN_INDEX and CPI_FAMILY_YOUNG_INDEX.
CPI_FAMILY_TEEN_INDEXINTEGERCpi Children/Family Teen Index: 9-0Those known to live in a family (i.e., adults and children) household with at least one teenager, based on based the presence of children and/or the purchase of teen-related products. Included in CPI_FAMILY_INDEX.
CPI_FAMILY_YOUNG_INDEXINTEGERCpi Children/Family Young Index: 9-0Those known to live in a family (i.e., adults and children) household with at least one child under , based on the presence of children and/or the purchase of younger children’s related products. Included in CPI_FAMILY_INDEX.
CPI_COLLECTIBLES_INDEXINTEGERCpi Collectibles Index: 9-0Interested in collectibles, including dolls, coins, stamps, stuffed animals, plates, memorabilia, etc.
CPI_COLLEGE_INDEXINTEGERCpi College Index: 9-0Interested in colleges and universities as an alumni.
CPI_COMPUTERS_INDEXINTEGERCpi Computers Index: 9-0Interested in computers and products used with computers.
CPI_CONTINUITY_INDEXINTEGERCpi Continuity Buyer Index: 9-0Purchased a product offered via continuity.
CPI_COOKING_INDEXINTEGERCpi Cooking Index: 9-0Interested in cooking, baking, and all things culinary, including recipes and cooking equipment. Included in CPI_HOMELIV_INDEX.
CPI_CRAFTS_INDEXINTEGERCpi Crafts Index: 9-0Covers all crafts, including crochet, sewing, knitting, needlepoint, quilting, jewelry, ceramics, painting, etc. Includes the CPI_CRAFTS_CROCHET, CPI_CRAFTS_KNIT, CPI_CRAFTS_NEEDLEPOINT, CPI_CRAFTS_QUILT, CPI_CRAFTS_SEW passions listed below.
CPI_CRAFTS_CROCHET_INDEXINTEGERCpi Crafts/Crochet Index: 9-0Interested in crocheting. Included in CPI_CRAFTS Index
CPI_CRAFTS_KNIT_INDEXINTEGERCpi Crafts/Knitting Index: 9-0Interested in knititing. Included in CPI_CRAFTS Index
CPI_CRAFTS_NEEDLEPOINT_INDEXINTEGERCpi Crafts/Needlepoint Index: 9-0Interested in needlepoint. Included in CPI_CRAFTS Index
CPI_CRAFTS_QUILT_INDEXINTEGERCpi Crafts/Quilting Index: 9-0Interested in quilting. Included in CPI_CRAFTS Index
CPI_CRAFTS_SEW_INDEXINTEGERCpi Crafts/Sewing Index: 9-0Interested in the sewing craft. Included in CPI_CRAFTS_INDEX.
CPI_CC_INDEXINTEGERCpi Credit Card User Index: 9-0Has used a credit card to make a purchase
CPI_CREDIT_REPAIR_INDEXINTEGERCpi Credit Repair: 9-0Interested in repairing their credit
CPI_CREDIT_REPORT_INDEXINTEGERCpi Credit Report: 9-0Have purchased or obtained a copy of their credit report
CPI_CULTUREARTS_INDEXINTEGERCpi Culture/Arts Index: 9-0Interested in culture and the arts, including art, antiques, opera, museums, the theatre, etc.
CPI_CURREVENT_INDEXINTEGERCpi Current Events Index: 9-0Interested in the news and politics.
CPI_DIY_INDEXINTEGERCpi Do It Yourself Index: 9-0Interested in Do It Yourself projects, including home improvements and construction, wood working, auto repair, etc.
CPI_EDUCATION_SEEKERS_INDEXINTEGERCpi Education Seekers: 9-0Interested in furthering their education including online schools, brick and mortar schools and trade schools
CPI_ELECTRONICS_INDEXINTEGERCpi Electronics Index: 9-0Interested in electronics, such as home and auto stereos, video equipment, etc. Does not include computers.
CPI_FICTION_INDEXINTEGERCpi Fiction Index: 9-0Interested in fiction books. Included in CPI_PUBLISH_INDEX and CPI_PUBLISH_BOOKS_INDEX.
CPI_GAMBLING_INDEXINTEGERCpi Gambling Index: 9-0Interested in games of chance, including casino gambling and lotteries.
CPI_GAMES_INDEXINTEGERCpi Games Index: 9-0Interested in a variety of games, including computer games, traditional board games, puzzles, etc.
CPI_GARDENING_INDEXINTEGERCpi Gardening/Flowers Index: 9-0Interested in gardening and plants, both indoors and outdoors, decorative and edible. Included in CPI_HOMELIV_INDEX.
CPI_GIFTGIVR_INDEXINTEGERCpi Gift Giver Index: 9-0Has been known to purchase gifts for others via a direct marketing channel.
CPI_GOURMET_INDEXINTEGERCpi Gourmet Foods/Cooking Index: 9-0Interested in gourmet and upscale products, such as fine foods, wines, and other expensive items.
CPI_HEALTH_INDEXINTEGERCpi Health Index: 9-0Interested in one’s health and/or self-improvement. Includes HEALTH_DIET and HEALTH_FITNESS indices below.
CPI_INSURANCE_HEALTH_INDEXINTEGERCpi Health Insurance: 9-0Interested in purchasing Health Insurance
CPI_HEALTH_DIET_INDEXINTEGERCpi Health/Diet Index: 9-0Interested in weight control or losing weight. Included in CPI_HEALTH_INDEX.
CPI_HEALTH_FITNESS_INDEXINTEGERCpi Health/Fitness & Exercise Index: 9-0Interested in physical fitness and exercise, including running, biking, walking, weight lifting, aerobics, etc. Included in CPI_HEALTH_INDEX.
CPI_HIGHTECH_INDEXINTEGERCpi High Tech Enthusiast Index: 9-0Interested in new and/or relatively rare high technology electronic products, such as HDTV’s, digital video cameras, digital video recorders, satellite radio, pagers, home fax machines, plasma TVs, etc. This is a moving target as products become more accepted and as new products are invented.
CPI_HISPANIC_INDEXINTEGERCpi Hispanic Index: 9-0Race indicated as Hispanic, speaks Spanish, and/or interested in Hispanic-oriented products.
CPI_HISTORY_INDEXINTEGERCpi History Index: 9-0Interested in History. Includes CPI_HISTORY_AMERICAN index.
CPI_HOBBIES_INDEXINTEGERCpi Hobbies Index: 9-0Interested in unspecified hobbies or in various hobbies not included in other passions.
CPI_HOMEDECR_INDEXINTEGERCpi Home Decorating/Furnishings Index: 9-0Interested in Home Decorating, such as furnishings, wall and window treatments, layouts, etc. Included in CPI_HOMELIV_INDEX.
CPI_HOMELIV_INDEXINTEGERCpi Home Living Index: 9-0Interested in things related to the home. These include the CPI_COOKING, CPI_GARDENING, and CPI_HOMEDECR passions listed below, but also include house wares, linens, and the like.
CPI_EQUESTRIAN_INDEXINTEGERCpi Horses Index: 9-0Interested in horses and riding.
CPI_INSPIRATION_INDEXINTEGERCpi Inspirational Index: 9-0Interested in non-religious inspiration, including new age products, astrology, etc.
CPI_INSURANCE_INDEXINTEGERCpi Insurance: 9-0Interested in purchasing insurance (includes Life, Health & Auto)
CPI_INTERNET_ACCESS_INDEXINTEGERCpi Internet Access Index: 9-0Known only to have internet access; does not necessarily include an internet purchase. Included in CPI_INTERNET_INDEX.
CPI_INTERNET_BUY_INDEXINTEGERCpi Internet Buyer Index: 9-0Known to have purchased a product via the internet. Included in CPI_INTERNET_INDEX.
CPI_INTERNET_INDEXINTEGERCpi Internet Index: 9-0Known to be on the internet. Includes the INTERNET_ACCESS and INTERNET_BUY passions.
CPI_JOB_SEEKERS_INDEXINTEGERCpi Job Seekers: 9-0Users of online job searching sites
CPI_PUBLISH_MAGS_INDEXINTEGERCpi Magazine Subscriber Index: 9-0Known to have purchased a magazine via direct marketing channels. Included in CPI_PUBLISH_INDEX.
CPI_PUBLISH_INDEXINTEGERCpi Magazine/Book Buyer Index: 9-0Known to have purchased a book or magazine via direct marketing channels. Includes CPI_PUBLISH_MAGS and CPI_PUBLISH_BOOKS passions.
CPI_MOBILE_APPS_INDEXINTEGERCpi Mobile Apps/Ringtones: 9-0Have purchased a ring tone or app for a mobile device
CPI_MOTORCYCLES_INDEXINTEGERCpi Motorcycles Index: 9-0Interested in motorcycles and ATVs.
CPI_MUSIC_INDEXINTEGERCpi Music Index: 9-0Interested in music and/or music playing equipment.
CPI_NONFICTION_INDEXINTEGERCpi Nonfiction Index: 9-0Interested in non-fiction books. Included in CPI_PUBLISH_INDEX and CPI_PUBLISH_BOOKS_INDEX.
CPI_MONEYMAKING_INDEXINTEGERCpi Op Seekers Index: 9-0Interested in moneymaking opportunities, usually of the get-rich- quick nature.
CPI_OUTDOORS_INDEXINTEGERCpi Outdoor Sports Index: 9-0Interested in outdoor, sportsman-type activities. Includes the CPI_OUTDOORS_BOATSAIL, CPI_OUTDOORS_CAMP, CPI_OUTDOORS_FISHING, CPI_OUTDOORS_HUNTING, and CPI_OUTDOORS_HUNTFISH passions listed below.
CPI_OUTDOORS_BOATSAIL_INDEXINTEGERCpi Outdoors/Boating & Sailing Index: 9-0Interested in boating, sailing, canoeing, kayaking, water skiing, rafting, etc. Included in CPI_OUTDOORS_INDEX.
CPI_OUTDOORS_CAMP_INDEXINTEGERCpi Outdoors/Camping & Hiking Index: 9-0Interested in camping, hiking, climbing, etc. Included in CPI_OUTDOORS_INDEX.
CPI_OUTDOORS_FISHING_INDEXINTEGERCpi Outdoors/Fishing Index: 9-0Interested specifically in fishing, saltwater and/or freshwater. Included in CPI_OUTDOORS_INDEX.
CPI_OUTDOORS_HUNTING_INDEXINTEGERCpi Outdoors/Hunting Index: 9-0Interested specifically in hunting or guns. Included in CPI_OUTDOORS_INDEX.
CPI_OUTDOORS_HUNTFISH_INDEXINTEGERCpi Outdoors/Hunting Or Fishing Index: 9-0Interested in hunting and/or fishing. Source data covers both (general sportsman activities), not specific to one or the other. Included in CPI_OUTDOORS_INDEX.
CPI_PFIN_INDEXINTEGERCpi Personal Finance Index: 9-0Interested in personal finance, investments, retirement planning, etc.
CPI_EGO_INDEXINTEGERCpi Personalized Index: 9-0Interested in personalized products, such as monograms.
CPI_PETS_INDEXINTEGERCpi Pets Index: 9-0Interested in or an owner of pets, mostly dogs and cat. Includes the CPI_PETS_CATS and CPI_PETS_DOGS passions below.
CPI_PETS_CATS_INDEXINTEGERCpi Pets/Cats Index: 9-0Interested in or an owner of cats. Included in CPI_PETS_INDEX.
CPI_PETS_DOGS_INDEXINTEGERCpi Pets/Dogs Index: 9-0Interested in or an owner of dogs. Included in CPI_PETS_INDEX.
CPI_PHOTOPROC_INDEXINTEGERCpi Photo Processing Index: 9-0Known to have had film processed via the mail or the internet.
CPI_PHOTOG_INDEXINTEGERCpi Photography Index: 9-0Interested in photography.
CPI_CONSERVATIVE_INDEXINTEGERCpi Politically Conservative Index: 9-0Expressed a preference for a conservative political point of view or party.
CPI_LIBERAL_INDEXINTEGERCpi Politically Liberal Index: 9-0Expressed a preference for a liberal political point of view or party.
CPI_SOCIAL_NETWORKING_INDEXINTEGERCpi Social Networking: 9-0Users of online social networking services such as facebook, twitter etc.
CPI_SPORTS_INDEXINTEGERCpi Sports Index: 9-0Interested in sports, mostly spectator and/or paraphernalia purchaser, but includes participation. Includes the CPI_SPORTS_BASEBALL, CPI_SPORTS_BASKETBALL, CPI_SPORTS_FOOTBALL, CPI_SPORTS_GOLF, CPI_SPORTS_HOCKEY, CPI_SPORTS_SKIING, CPI_SPORTS_SOCCER and CPI_SPORTS_TENNIS passions below.
CPI_SPORTS_BASEBALL_INDEXINTEGERCpi Sports/Baseball Index: 9-0Interested in the specific sport of Baseball as a spectator, paraphernalia purchaser and/or participant.
CPI_SPORTS_BASKETBALL_INDEXINTEGERCpi Sports/Basketball Index: 9-0Interested in Basketball
CPI_SPORTS_BIKING_INDEXINTEGERCpi Sports/Biking Index: 9-0Interested in Biking
CPI_SPORTS_FOOTBALL_INDEXINTEGERCpi Sports/Football Index: 9-0Interested in Football
CPI_SPORTS_GOLF_INDEXINTEGERCpi Sports/Golf Index: 9-0Interested in Golf
CPI_SPORTS_HOCKEY_INDEXINTEGERCpi Sports/Hockey Index: 9-0Interested in Hockey
CPI_SPORTS_RUNNING_INDEXINTEGERCpi Sports/Running Index: 9-0Interested in Running
CPI_SPORTS_SKI_INDEXINTEGERCpi Sports/Ski Index: 9-0Interested in Skiing
CPI_SPORTS_SOCCER_INDEXINTEGERCpi Sports/Soccer Index: 9-0Interested in Soccer
CPI_SPORTS_SWIMMING_INDEXINTEGERCpi Sports/Swimming Index: 9-0Interested in Swimming
CPI_SPORTS_TENNIS_INDEXINTEGERCpi Sports/Tennis Index: 9-0Interested in Tennis
CPI_SWEEPS_INDEXINTEGERCpi Sweepstakes Index: 9-0Interested in offers utilizing sweepstakes.
CPI_TRAVEL_INDEXINTEGERCpi Travel Index: 9-0Interested in traveling. Includes the CPI_TRAVEL_CRUISE, CPI_TRAVEL_RV and CPI_TRAVEL_US passions.
CPI_TRAVEL_CRUISE_INDEXINTEGERCpi Travel/Cruises Index: 9-0Interested in boat cruises. Included in CPI_TRAVEL_INDEX.
CPI_TRAVEL_RV_INDEXINTEGERCpi Travel/Recr Vehicles Index: 9-0Interested in recreational vehicles or known to own one. Included in CPI_TRAVEL_INDEX.
CPI_TRAVEL_US_INDEXINTEGERCpi Travel/Us Index: 9-0Interested in travel within the US. Included in CPI_TRAVEL_INDEX.
CPI_TVMOVIES_INDEXINTEGERCpi Tv/Movies/Video Index: 9-0Interested in television, movies, videos, DVDs, etc.
CPI_WILDLIFE_INDEXINTEGERCpi Wildlife/Environment Index: 9-0Interested in the environment and/or wildlife.
The indices are derived using our data provider’s propriety methodology. To start, each contributing source file is given a value based on its ability to identify the strength of its affinities. For example, survey files receive the lowest values, and magazines/catalogs receive the highest values – actually purchasing a product in a given affinity shows a greater degree of interest than just checking off a survey box. In addition, for survey files, double-counting is limited: If one checks off one box for fly fishing and another for saltwater fishing, that person only gets credit for fishing once. On the other hand, if one subscribes to a fly fishing and a saltwater magazine, that person gets credited twice for fishing.