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What is Huckle Match?
Huckle Match is the platform’s data enrichment engine. It takes your first-party customer data, matches it against a database of 260 million U.S. adult profiles, and appends 350+ data attributes to each matched record — including demographics, behaviors, and purchase habits.Input Requirements
To run a match, your contact list must include at minimum:Option A
First Name + Last Name + Email Address
Option B
First Name + Last Name + Full Address + ZIP Code
How It Works
Upload Your Data
Import your contact list into the platform. Huckle Match accepts lists with the minimum required fields listed above.
Match Against 260M+ Profiles
The matching algorithm compares your records against the Huckle database, which receives 90 million updates per day. Each record is assigned a match level based on how closely it aligns with a known profile.
Enrich with 350+ Attributes
Matched records are enriched with data points spanning demographics, household composition, real estate, consumer interests, purchase behavior, and more. See the Data Dictionary for the full list of available fields.
Match Levels
Each record is assigned a match level indicating the strength and type of match found.| Match Level | Name | Description |
|---|---|---|
| Level 1 | Exact Match | Records match exactly on first name, last name, and phone number, or on first name, last name, and full address. |
| Level 2 | Household Match | Records share the same address or match on last name and phone number, grouped by household ID. |
| Level 3 | Name Match | Records match on first name, last name, and city and state, or on first name, last name, and ZIP code. |
| Level 4 | Lower Level Match | Records match only on phone number or are single matches not fitting levels 1 through 3. |
| Level 6 | No Match | No matching record was found. |
Data Privacy
Your customer data is never used to train models or enrich the platform’s datasets. Your data remains completely private and exclusive to your account.What’s Next?
Once your data has been matched and enriched, you can:Insights Explorer
Analyze your enriched audience using 350+ data points
Audience Builder
Build lookalike audiences from your matched records